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Rare earth free permanent magnets for the next-generation of vehicles
Alternative to Rare Earth Magnets for Automotive Drive and Accessory Motors
1 in 5 permanent magnets produced today is used in an automotive application. Today, rare earth magnets are the most widely used, but they pose many challenges: rising prices, supply chain instability, and long-term availability concerns. Ferrite is coming under scrutiny too as tightening fuel efficiency regulations and consumer range anxiety put weight reduction pressure on every component.
The chip shortage has shown that resilient supply chains are not a luxury, but a strategic necessity. OEMs and suppliers need an alternative.
Niron’s magnets are made of Iron Nitride, based entirely on cost stable and domestically sourced input materials. It breaks the compromise between neodymium and ferrite, with magnetic and material properties that deliver driver performance from a stable supply chain.
Automotive Applications
BEV, HEV, PHEV traction motors
Belt or integrated starter generators
Power seat, window, lock, mirror, and sunroof motors
Water pump motors
Power liftgate motors
Ignition coil motors
Cooling fans
Electric compressors
Electric brakes
Exhaust gas recirculation valves
Power tilt steering
Crank angle sensors
Windshield wiper motors
Other auto micromotors
