Clean Earth
Magnet™
The world’s first commercial, high
performance, rare-earth free
permanent magnets

Clean Earth
Magnet™
The world’s first commercial, high
performance, rare-earth free
permanent magnets
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High Performance, Low-Cost
Permanent Magnets

For Consumer, Industrial and Automotive Applications

As advancements in green technology and increasing electrification continue,
the demand for permanent magnets has never been higher.

Permanent magnets play an increasingly vital, hidden role in modern technologies. Common devices that we use daily, such as computers, appliances, and automobiles are powered by permanent-magnet motors that convert electricity to motion. In the production of electricity, permanent magnets are found at the heart of generators.

With increasing demand, there has been a growing interest in alternatives to the unsustainable rare earth magnets being used today.

Niron’s Clean Earth Magnet technology is the  first advanced manufacturing process for the mass production of permanent magnets powered by our breakthrough material formulation.

01

Performance

Performance

High magnetic field strength and enhanced temperature range

02

Cost

Cost

Low-cost input materials and scalable manufacturing processes

03

Sustainability

Sustainability

Clean, abundant input materials minimize environmental impact.

04

Supply Chain Resilience

Supply Chain Resilience

Globally available, geopolitically secure supply

Our Technology

The world’s first high strength, rare earth free
permanent magnet.

Niron’s manufacturing process combines breakthroughs in nanomaterial engineering with well understood, mature metallurgical methods to deliver high performance magnets at less than half the cost of alternatives.

Building off more than a decade of research and development, Niron’s manufacturing techniques precisely control and manipulate the crystal structure of Iron Nitride to obtain high strength magnets.

For high performance applications, magnets made of rare-earth materials are the most widely used today (such as NdFeB magnets). However, the mining, extraction, and manufacturing processes are labor intensive, expensive, and environmentally damaging. Due to persistent supply chain and geopolitical issues, the prices of these materials have been historically unstable and have surged over the last year.

Niron’s proprietary Clean Earth Magnet materials possess inherently higher magnetization and can be produced at a lower cost. Using a patented, scalable process, Niron produces high powered magnets using commonly available iron and nitrogen raw materials that can be sourced globally and sustainably.

Our manufacturing process combines breakthroughs in nanomaterials with well understood, mature metallurgical methods to deliver high performance magnets at half the cost.

Magnets

Rare Earth vs Clean Earth

Rare Earth (Neodymium)
Niron Clean Earth Magnet
Rare Earth (Neodymium)
Niron Clean Earth Magnet
OUR PARTNERS
OUR PARTNERS

CONSUMER

ELECTRONIC Appliances
Audio Speakers
Power tools

Applications

Niron’s product line of Clean Earth Magnets can be used across diverse industries and all major application segments.

Automotive

DC MOTORS / Actuators
EV Drive Trains
Sensors

Commercial
& Industrial

Wind turbines
Elevators and lift systems
Medical Devices
HVAC systems
SENSORS
Manufacturing automation
Pumps, fans, and compressors

Applications

Niron’s product line of Clean Earth Magnets can be used across diverse industries and all major application segments.

CONSUMER

ELECTRONIC
Appliances
Audio Speakers
Power tools

Automotive

DC MOTORS / Actuators
EV Drive Trains

Commercial
& Industrial

Wind turbines
Elevators and lift systems
Medical Devices, HVAC systems, SENSORS
Pumps, fans, and compressors
Manufacturing automation

Our Team

Niron has assembled an interdisciplinary team with backgrounds in materials physics, metallurgy, and semiconductor technology with support from industry and public sector leaders

Steve Bullock

FORMER GOVERNOR OF MONTANA

Larry Burns, Ph.D.

FORMER CORPORATE VICE PRESIDENT, GENERAL MOTORS

Jimmy Kan, Ph.D.

PRINCIPAL, ANZU PARTNERS

David Michael

MANAGING PARTNER, ANZU PARTNERS

Amit Shah

PARTNER, ARTIMAN VENTURES

Jian-Ping Wang

CO-FOUNDER AND CSO

Rick Wagoner

FORMER PRESIDENT AND CEO, GENERAL MOTORS

Vice Admiral David Buss

VICE ADMIRAL (RETIRED, U.S. NAVY)

Ga-Lane Chen, Ph.D.

CTO AND CIO, FOXCONN

News

Careers

Our Mission

We are a technology-driven company with a passionate team working to eliminate environmentally destructive rare earth mining — replacing it with clean technology.

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